Anas El Medlaoui — Shopify Engineering

Visual Impact

Store Transformation

Moving from generic templates to customized high-performance storefronts that capture brand essence.

Unoptimized Theme

Premium Storefront

swap_horiz

Featured Customization

Live Shirt Personalizer

Real-Time Product Customization

A custom-built personalization experience that lets customers add their name and number to jerseys with an instant live preview. Includes input validation, dynamic pricing, and a seamless checkout flow — turning a standard product page into an interactive buying experience that boosts AOV.

Get This Built

Brand Identity

From Generic to On-Brand

Transforming a basic template into an immersive, action-driven storefront with rich video content and bold visuals that match the intensity of the sport.